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Passion for diamonds.
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De Beers

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 De Beers Brings Back “A Diamond is Forever” Campaign
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By Kris Diamonds
In De Beers, Diamonds
Posted 22 September 2023

De Beers Brings Back “A Diamond is Forever” Campaign

De Beers is set to relaunch its iconic “A Diamond is Forever” campaign with a $20 million investment aimed at boosting demand for natural diamonds in the US and China during the 2023 holiday [...]

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 Higher price for small rough diamonds
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By Kris Diamonds
In De Beers, Diamonds
Posted 14 March 2023

Higher price for small rough diamonds

De Beers has hiked the prices of small rough diamonds for the secont time in a row due to lack of supply and demand for small rough diamonds.  Prices of small rough diamonds rose by an average of [...]

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 Diamonds, Platinum Shine at Golden Globes
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By Kris Diamonds
In De Beers, Diamonds, Tiffany's
Posted 12 January 2023

Diamonds, Platinum Shine at Golden Globes

Elegance made a return at the 2023 Golden Globe Awards on Tuesday, with celebrities strolling the red carpet in black outfits featuring diamonds and white metals. Platinum made a notable [...]

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