WFDB Partners With the NDC to Promote Natural Diamonds

The World Federation of Diamond Bourses (WFDB) has entered into a partnership with the Natural Diamond Council (NDC) “to support the growth of the industry,” according to a news release published by Diamond World.


The WFDB has made a financial investment, although the sum is not disclosed, and promises to “work together with the NDC to identify ways in which the values of natural diamonds can reach more consumers more frequently, through the direct reach of the WFDB, its member bourses, and their individual members.”


According to WFDB President Yoram Dvash, the WFDB greatly values the unique role of the NDC in bringing the story of natural diamonds to consumers. “Today’s consumers have more choices than ever before and are heavily influenced by social media and digital platforms. It is crucial to present the natural diamond industry in a creative and authentic way. We believe that the NDC is successfully doing just that, and we want to support this very important work,” said Dvash.


Natural Diamond Council CEO David Kellie said, “We are very pleased to partner with the WFDB, which represents diamond traders all over the world. We believe that together we can find many ways to collaborate that will benefit the industry as a whole. Collectively we see considerable growth opportunities ahead, and we will redouble efforts to inspire and move consumers.”


BRON: 11-5-2023