London Jeweler Sells $23,000 Collection in Under 1 Minute on TikTok

Susannah King, a London-based jewelry designer, sold a collection of rings for $23,000 in under 60 seconds on her TikTok profile, IDEX Online reports.


King, a fourth-generation goldsmith, has over 133,000 followers on TikTok, and posts regularly on “how she uses brightly-colored gemstones to make her pieces.”


According to the report, on August 15, King received “more than 2,000 messages and sold her entire collection of 28 rings in under 60 seconds.” Her next sale is scheduled for December 1, ahead of the holiday season, when she plans to launch a 50-piece collection.