Archives

De Beers has launched a new marketing campaign, “Forever Present,” to boost demand for natural diamonds during the US holiday gifting season. The campaign, which reintroduces the iconic “A [...]

Giving jewelry as a gift for the holiday season will be most popular among Gen Z shoppers, according to a recent survey by the National Retail Federation (NRF). “Younger shoppers continue to [...]

The Aga Khan brooch achieved $8.8 million at a recent Christie’s sale in Geneva, beating its upper estimate and setting a world record for the most expensive emerald sold at auction. The brooch, [...]

Diamonds Do Good (DDG) has allocated more than $250,000 in grants to support initiatives in diamond-producing and manufacturing countries including Tanzania, India and Botswana. The grants focus [...]

Graders at the Gemological Institute of America (GIA) recently came across some natural diamonds with interesting inclusions, some of which resembled animal life. A round, 1.55-carat, G-color, [...]