Synthetics Not ‘Real’ Say US Consumers

Some 68% of Americans don’t consider synthetics to be real diamonds, with most citing the fact that they don’t come from the earth, a Diamond Producers Association (DPA) poll showed.

Another 16% of those surveyed said they weren’t sure if a diamond created in a factory was real, while the remaining 16% believed they were real.

“Diamonds are billion-year-old treasures of the earth that came to us very, very slowly, which makes them uniquely meaningful in today’s on-demand world,” said Jean-Marc Lieberherr, CEO of the DPA. “At a time when everything ‘artificial’ aims to compete with, and replace, ‘natural’ and ‘real,’ these results show consumers care about the inherent value, authenticity and symbolism that a diamond carries.”

68% of Americans have that view of lab-grown diamonds, says DPA.

 

BRON: Rapaport 22-5-2018