Royal Asscher Launches First Amsterdam Store

Royal Asscher has opened its first Amsterdam boutique in partnership with luxury retailer Schaap & Citroen, the diamond company said Monday.

The store — in the PC Hooftstraat shopping area — has two floors featuring the brand’s diamond-jewelry collections, as well as stones in the Amsterdam-based company’s Royal Asscher and Royal Asscher Brilliant cuts.

“Royal Asscher has always played an important role in setting the Amsterdam diamond industry on the world stage,” said Mike Asscher, vice president of Royal Asscher. “We are proudly Dutch. It is another milestone in our 164-year history to be able to open a retail experience in Amsterdam, the original city of diamonds.”

Royal Asscher sells its diamond jewelry collections in more than 150 locations worldwide.

The diamond company partnered with leading high-end Dutch retailer Schaap & Citroen.

BRON: Rapaport 5-6-2018